Dave and Gail Liniger founded RE/MAX in Denver, Colorado in 1973. Upset with the bad name that poorly trained novices and casual part-timers were giving the real estate profession, the Linigers started RE/MAX as a real estate company that would limit itself to hiring only full-time, experienced professionals. They wanted a company where homebuyers and sellers could walk into any office in any market, confident they would receive the level of professional service that a transaction of such magnitude demands.
What began in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across the world. Along the way, RE/MAX fundamentally changed the way the real estate industry conducts business.
In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its original founders.
By attracting the industry's best agents and providing them with training, support and the freedom to run their business, the RE/MAX network has a sales force second to none. RE/MAX Associates average more sales per agent and hold more professional designations than other salespeople. They have set industry heights in productivity by mastering the latest technologies, sales strategies, marketing innovations and business systems.
RE/MAX's market share has grown continuously since 1973. This success arises from RE/MAX following a simple formula; combining quality, professional agents with its global brand awareness, premier web presence, high customer satisfaction and local community involvement. RE/MAX advances its growth by following a simple philosophy that "Everybody Wins."
The success of the RE/MAX network depends on each RE/MAX Associate providing unparalleled satisfaction to each of his or her customers. Advanced education, technological expertise, and experience all translate into quality customer service and network growth, a real win-win result.
The combined promotion of the RE/MAX brand by RE/MAX and its worldwide sales force has made the RE/MAX brand with its red, white, and blue balloon one of the most recognizable business brands in the world. RE/MAX also has the world's largest balloon fleet to help promote its brand awareness.
Throughout its history, RE/MAX has been on the forefront technologically and was one of the first real estate organizations to establish an Internet presence. To help its sales associates become better educated, RE/MAX provides all associates with quality on-line or satellite training. In 2006, RE/MAX updated remax.com to be the industry's first nationwide network of publicly accessible web sites to display all MLS residential homes for sale in the US. Lead Street, the industry's premier real estate lead generation system, available exclusively to its sales associates at no charge, is integrated with remax.com's property search.
In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.
Since 1973, RE/MAX has massively expanded its network and now has more then 6,500 office in 72 countries and territories on six continents. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next 30 years.